About CasinosRanks.uk

Your trusted guide to safe and enjoyable online betting in the United Kingdom since 2019.

Our Mission

At CasinosRanks.uk, we believe every punter deserves access to honest, unbiased information about online betting sites. Founded in 2019 by a team of sports betting professionals, our mission is to empower UK bettors with the knowledge they need to make informed decisions about where to place their bets.

The online betting landscape can be overwhelming. With hundreds of bookmakers vying for your attention, each promising the best odds and bonuses, it's difficult to separate the exceptional from the ordinary—and the trustworthy from the questionable. That's where we come in.

What Sets Us Apart

Unlike many betting comparison sites that simply list operators and their offers, we take a comprehensive approach to reviewing online bookmakers. Our evaluation process examines every aspect of the punter experience:

  • Licensing and Security: We verify every betting site holds a valid UK Gambling Commission licence and employs industry-standard security measures to protect your data and funds.
  • Odds Competitiveness: We don't just look at headline offers. We analyse odds across football, horse racing, and other sports to assess true value.
  • Betting Markets: We evaluate the variety and depth of markets, including in-play betting, accumulators, and special bets.
  • Payment Processing: We examine deposit and withdrawal options, processing times, and any associated fees.
  • Customer Support: We contact support teams with real questions to assess response times and helpfulness.

Our Values

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Accuracy

We fact-check all information and update our reviews regularly to ensure accuracy.

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Impartiality

Our reviews are not influenced by advertising relationships or commercial partnerships.

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Transparency

We clearly disclose how we make money and any potential conflicts of interest.

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Punter Safety

We prioritise responsible gambling and only recommend licensed operators.

Meet Our Team

Our team combines decades of experience in the betting industry, from bookmaker operations to odds compilation and regulatory compliance.

JW

James Wilson

Founder & Editor-in-Chief

Former bookmaker compliance officer with 15 years of industry experience. James leads our editorial team and oversees all reviews.

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Sarah Thompson

Senior Betting Analyst

Expert in odds analysis and bonus structures. Sarah ensures our offer reviews are thorough and punter-focused.

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Michael Patel

Sports Markets Lead

Professional sports analyst with expertise in football and horse racing markets. Michael evaluates betting depth and value.

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Emma Roberts

Responsible Gambling Advisor

Certified responsible gambling specialist. Emma ensures our content promotes healthy betting habits.

Our Review Process

Every betting site on our website undergoes a rigorous evaluation process before being recommended to our readers. Here's how it works:

  • Initial Screening: We verify the bookmaker holds a valid UKGC licence and has been operating for at least 12 months.
  • Account Creation: We create real accounts, make real deposits, and place real bets to experience the platform as a genuine punter would.
  • Offer Testing: We claim welcome offers and work through any requirements to verify terms are fair and achievable.
  • Withdrawal Testing: We request withdrawals to test processing times, verification requirements, and any potential obstacles.
  • Support Evaluation: We contact customer support through multiple channels to assess responsiveness and helpfulness.
  • Ongoing Monitoring: We continuously monitor punter feedback and update our reviews as bookmakers evolve.

How We Make Money

Transparency is one of our core values, so we want to be upfront about how CasinosRanks.uk generates revenue.

We participate in affiliate programmes with some of the betting sites we review. When you click through to a bookmaker from our site and create an account, we may receive a commission. However, this never influences our rankings or reviews. We have rejected lucrative partnerships with betting sites that don't meet our standards, and we openly recommend bookmakers that don't have affiliate relationships with us when they offer superior experiences.

Our editorial and commercial operations are kept strictly separate. Our reviewers don't know which betting sites have commercial relationships with us, ensuring every review is based purely on merit.

Our Commitment to Responsible Gambling

While we help punters find great betting sites, we never lose sight of the fact that gambling carries risks. We are committed to:

  • Promoting responsible gambling messages throughout our site
  • Providing resources and links to support organisations
  • Only recommending betting sites with robust responsible gambling tools
  • Never targeting vulnerable individuals or minors
  • Regularly reviewing and improving our responsible gambling policies

If you or someone you know is struggling with problem gambling, please visit BeGambleAware.org or call the National Gambling Helpline at 0808 8020 133.

Get in Touch

We value feedback from our readers. Whether you have a question about one of our reviews, want to report an issue with a betting site, or simply want to say hello, we'd love to hear from you.

Visit our Contact page to get in touch with our team.